Eagles Eyes 2.0 – Behavior,Geo and Language Based Advertising

Google recently announced “Behavior Based Advertising“.  Facebook announced “Geo and Language Ad Targeting“.  These are attempts to expand the way they generate revenue through advertising but also attempts to make use of the information that the users provide while registering as well as just browsing other web sites. I am sure many of us have not even read through the terms and conditions while registering with Google or Facebook. Even if we did, it may be virtually impossible to decipher the language used and understand their intentions as to what they are going to do with the information.

The theory behind Interest or Behavior based advertising is that the probability of repeating the actions that you have done in the past is very high. If you have been browsing information related to a topic of your interest then the probability of you buying merchandise related to your interest is obviously high. 

Interested to know more? Read this post “Does Society Benefit from Behavior Based Advertising?” on Mashable.  So, all you Facebook fans who provide all the information they ask for beware that there will be more hooks to fish out the green from you.

Watch Out for the Eagles Eyes…There is always some one watching you watch this and report your watching to the watchers of the watchers.


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About Venu Mallarapu

I am currently working as Associate Director at Cognizant Technology Services in their Life Sciences division. I have over 15 years of experience in developing IT Solutions and Services, specifically for Life Sciences industry for about 9 years. I have worked with small to large pharma customers to address various business requirements in R&D, Sales and Marketing areas. IT Service Management is one of my other passions. I blog and write about technology frequently and have also presented at various conferences and workshops on wide variety of topics in technology.

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