What is your Avatar?

Information convergence and delivery in today’s world has virtually erased any demarcation there exists between your personal and professional life. There is a lot of buzz about Social Media and all its uses and misuses for the past few years. Social Media is essentially your Facebook, MySpace et al. I would like to add another category that is spreading like a virus that I would prefer to call the ‘Professional Media”. This is basically the LinkedIns of the world. I have been getting all sorts of spam from other websites to register myself in their directory so people can find me. I firmly believe that, if someone wants to find somebody on the cyber world it is just a matter of few keystrokes and clicks.

Anyway, my reason for this post is something I have been thinking and trying to do. I think it is an impossible task, but here is what I want to achieve: “Keep my personal and professional footprints on the web separate”. For this reason, I have been exploring the options of having two accounts for everything. I think it is a stupid idea but I want to try it anyway. Let me explain my rationale.

I have a Blog (this one), Facebook, Twitter, LinkedIn, email accounts to name a few. This is basically my “Cyber Footprint”. I am not adding all the forums, groups and communities I participate and contribute to. I guess that can also be accounted for as part of my footprint, but may not need two accounts (User ID and Password).

Blogging: When I blog, I want to keep my personal and professional posts separate. I do not want my friends reading all my professional stuff and vice-versa. So, should I have two blogs?

Facebook: It has become a 24×7 workforce worldwide. If you are able to keep manage your work-life balance, you are a genius. Most of my “Active” friends are my colleagues. So, do I Friend all of them? Should I have two accounts? Should there be multi layered access to the information I post on my Facebook?

Twitter: I follow and am being followed by both my personal and professional relatives (how is that?), not just individuals, but also groups. I do not want my personal friends to read all my professional mumbo-jumbo and also, I do not want a colleague of mine read my tweet about what I am eating for breakfast or cooking for dinner. My solution is to keep two accounts.

I guess we all need to figure out what our Avatar is going to be before I put my foot forward in the cyber world and add on to my existing footprint.


About Venu Mallarapu

I am currently working as Director & Global Client Partner at Cognizant Technology Services in their Life Sciences division. I have over 19 years of experience in developing IT Solutions and Services, specifically for Life Sciences industry for over 13 years. I have worked with small to large pharma customers to address their business needs across R&D, Sales and Marketing and Manufacturing & Supply Chain areas. My passion is Pharma R&D. I blog and write about varied topics in Pharma Industry as well as latest Technology trends that impact Clinical Research and have also presented at various conferences and workshops on wide variety of related topics.

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